The 360-degree customer view and its direct effect on results. 

The 360-degree customer view is a fundamental and distinguishing feature of Logista Pharma that shapes its wide range of business and supply chain services targeting manufacturers.

Logista Pharma was one of the pioneering companies in implementing this approach, and the conference’s conclusions reinforced continued commitment to the method.

The conference highlighted that in order to obtain the best results, it is essential to have a joint approach in the planning and coordination of processes and functions of both marketing/sales and the supply chain, with constant communication between them as a basic foundation.

At a time when some forums are emphasising “end-to-end” optimisation of the supply chain, we think it is important to highlight the 360-degree customer view, which should be made compatible with the former approach in order to achieve the best results.

This is about avoiding “end-to-end” optimisation of the supply chain with no coordination, with isolated contracts or without the ability to provide comprehensive solutions, because this risks losing the results of any optimisation due to the impact it may have on increased selling costs, or directly on loss of sales and market share.​