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Home News and events Logista Pharma sponsored the latest AECOC Congress on Commercial and Marketing Strategy

Logista Pharma sponsored the latest AECOC Congress on Commercial and Marketing Strategy

19/07/2018

Logista Pharma sponsored the latest AECOC Congress on Commercial and Marketing Strategy. We would like to thank those of you who were able to attend for your presence. We were delighted to observe the excellent organization on the part of AECOC and the very positive evaluation of the speakers.

The presentation of the concept of the Omnishopper, a vision that seeks to complement and encompass that of the Omnichannel, was very interesting.

 

Omnichannel has been discussed for years, but is still far from full implementation and use is not yet being made of all its opportunities and potential.

 

The vision of the future role of proximity, impulse and/or convenience channels was also interesting, as well as how these interrelate with the Omnishopper, merging the physical and virtual worlds.

 

Last but not least, the results of a survey on people's shopping habits, carried out on a sample of volunteers, were very surprising. Their answers showed that they were aware of making very few visits per week to points of sale, whereas the monitoring of their location demonstrated multiple weekly interactions with these, especially with channels of proximity, impulse and convenience. And of course, the Community Pharmacy is among them.​

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